For the first time in a video game, you get to manage and develop your own television channel! There are four television channels sharing the local city network and vying for a share of the viewing figures. As the big boss of the channel you have to win the special prize, awarded every four years, for bringing in the largest audience and highest satisfaction ratings.
Above all, you have to decide, in response to opinion polls, what programs will go out on your channel - their format and target, etc - to try to become the king of rating figures.
There are big decisions to make, and you're going to have to make them. So get ready, a nation of under-50s housewives is yours for the taking (in a manner of speaking)!