Hurry, item low in stock!

Business the Richard Branson way - Des Dearlove

9781841127644
Title
Business the Richard Branson way - 10 secrets of the world's greatest brand builder
Author
Des Dearlove
format
Paperback
Type
BOOK
Publisher
Capstone
Language
English
UK Publication Date
20070302

£2.19
used

Hurry! Only 1 in Stock
FREE Delivery

Quality Guarantee
Verified by visa and mastercard securecode
Share
Share      Share with HUKD

PayPal Credit

In many ways, Richard Branson and his company the Virgin Group are unique. In an era dominated by strategists, Branson is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Never before has a single brand been so successfully deployed across such a diverse range of goods and services. Branson is the ultimate brand builder.

So how does he do it? Now bought completely up to date for this new edition, Business the Richard Branson Way, not only reveals the secrets of Branson's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From picking on someone bigger than you to moving faster than a speeding bullet, and from making work fun to keeping the common touch, you have in your hands the secrets of phenomenal success.

Contents

  • Richard Branson Revisited
  • The Life and Times of Richard Branson
  • One Pick on Someone Bigger Than You
  • Two Do the Hippy, Hippy Shake
  • Three Haggle – Everything's Negotiable
  • Four Make Work Fun
  • Five Do Right By Your Brand
  • Six Smile for the Cameras
  • Seven Don't Lead Sheep, Herd Cats
  • Eight Faster than a Speeding Bullet
  • Nine Size Does Matter
  • Ten Never Lose the Common Touch
  • How to Build a Brand the Branson Way
  • Last Word

Des Dearlove is co founder of the media content, concepts and consulting firm Suntop Media. He writes on business issues for magazines and newspapers throughout the world, including The Times, American Management Review and is a contributing editor to the US magazine Strategy+Business. Suntop Media’s Thought Leader Interview series is syndicated to publications in more than 25 countries.
Des is an author or co–author of numerous books. They include Generation Entrepreneur (shortlisted for the WH Smith Book Prize), Gravy Training, and Firestarters! Des is an editor of the bestselling Financial Times Handbook of Management, now in its the third edition.

Edition
3rd Edition
Keyword Index
Businessmen - Great Britain - Biography.|Success in business - Great Britain - Case studies.|Brand name products - Great Britain.|Aeronautics, Commercial - Great Britain - History.
Country of Publication
England
Number of Pages
188