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Consumers - Eric J Arnould

9780071214261
Title
Consumers
Author
Eric J Arnould
format
Paperback / softback
Type
BOOK
Publisher
McGraw-Hill
Language
English
UK Publication Date
20030401

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Consumers, 2e presents a global, behavioural, eclectic and multi-disciplinary coverage of consumer behaviour. Reviewers praised Consumers as the most current text in the field in the areas of technology, research, and illustrative examples.

Edition
2nd Edition
Keyword Index
Consumer behavior.|Consumer behavior - United States.
Country of Publication
Massachusetts