Consumers - Eric J Arnould

9780071214261

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Title
Consumers
Author
Eric J Arnould
format
Paperback / softback
Publisher
McGraw-Hill
Language
English
UK Publication Date
20030401

Consumers, 2e presents a global, behavioural, eclectic and multi-disciplinary coverage of consumer behaviour. Reviewers praised Consumers as the most current text in the field in the areas of technology, research, and illustrative examples.

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Consumers - Eric J Arnould.
Type
BOOK
Edition
2nd Edition
Keyword Index
Consumer behavior.|Consumer behavior - United States.
Country of Publication
Massachusetts

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