Culture and Business in Asia is an analytical, comparative guide to modern Asian business. Using in-depth interviews, it describes the links between culture and business in India, China (including Hong Kong), Japan, Taiwan and Singapore. Each chapter examines the influence of business culture on decision-making in the areas of ownership, finance, governance, organisation, management and strategy.
Gives a vivid view of how Asian business decision-makers experience the world of work
Includes a unique focus on India
Encourages critical thinking
Examines the relationship of social, political and economic cultures to business.
Provides a cultural platform for business in the profitable but competitive markets of Asia.
MAUREEN GUIRDHAM is a former Director of the MBA programme at City University and Head of the business school at Westminster University, UK. In recent years, she has worked extensively in central Europe, central Asia and Southern Africa.