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Fundamentals of strategy - Gerry Johnson

9780273736752
Title
Fundamentals of strategy
Author
Gerry Johnson
format
Multiple-item retail product
Publisher
Financial Times/Prentice Hall
Language
English
UK Publication Date
20091222

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Fundamentals of Strategyis a brand new concise version of the market-leading text Exploring Corporate Strategy. It has been developed forstudents on short courses in strategy ? for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering.

The book comprises 10 chapters, and focuses on the analysis and formulation of strategy. The final chapter raises implementation issues such as organisational structure, management processes and strategic change.

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Keyword Index
Business planning.|Strategic planning.|Business planning - Case studies.|Strategic planning - Case studies.
Country of Publication
England
Number of Pages
313