Global marketing management - Warren J. Keegan

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Title
Global marketing management
Author
Warren J. Keegan
format
Paperback / softback
Publisher
Pearson
Language
English
UK Publication Date
20130620

For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.

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Type
BOOK
Edition
Eighth edition
Keyword Index
Export marketing - Management.
Country of Publication
Massachusetts
Number of Pages
480

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