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Innovation - Tom Nash

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Title
Innovation - the key to competitive advantage
Author
Tom Nash
format
Paperback / softback
Publisher
KoganPage
Language
English
UK Publication Date
20000401

The world of business is changing faster than ever before. More business are creating more products and services that cut across both physical and industry boundaries. Against this background of intensifying competition, companies need to be more creative - not only to stand out in the market, but simply to survive.

Innovation, then, is not a one-hit wonder, but a way of life. For today's companies to succeed, they need to be open to new opportunities, continually looking for new solutions and finding new ways forward.

This guide highlights the ways in which companies can foster innovation, from creating the right culture to recognising opportunities in for collaboration; from securing funds to tapping into special expertise or knowledge. Topics include:

Creating the right climate for innovation;

People, culture and teamworking;

Innovation in e-services;

Safeguarding intellectual property.

This guide is part of the Director's Guide series, published by the Institute of Directors, which gives UK directors clear, practical advice on key business issues, with real life case studies.

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Type
BOOK
Keyword Index
Organizational change.
Country of Publication
England
Number of Pages
80

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