Insight and analysis on the strategies that have led to China's rapid economic expansion
China's rapid economic growth has made it a vital market for the biggest multinational corporations, most of which have invested heavily in China. Yet those corporations face their toughest competition not from other multinationals, but from China's own homegrown businesses. China's entrepreneur class has grown and their businesses are succeeding primarily due to their knowledge of the domestic market, quick adaptation to market changes, and their resourcefulness. To paraphrase Sun Tzu, it is best to know one's enemy. Made in China gives executives at multinationals the inside insight they need to compete with China's homegrown businesses before they lose out.
Winter Nie (Lausanne, Switzerland) is a professor in the Operations and Service Management programs at IMD.
Katherine Xin (Shanghai, China) is a professor at IMD with extensive teaching, research, and consulting experience at universities and companies around the world.
Lily Zhang (Shanghai, China) is a Research Associate at IMD. She has worked at Dow Jones China for more than four years and as a journalist for The Economist Group for two years.