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Mastering strategy - Jeffrey A Rigsby

9780071402866
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Title
Mastering strategy - insights from the world's greatest leaders and thinkers
Author
Jeffrey A Rigsby
format
Hardback
Publisher
McGraw-Hill
Language
English
UK Publication Date
20030116

This title offers up-to-the-minute examples of market-leading companies - and strategists - in action. Strategy that is both creative and pragmatic is today's number one competitive edge. It has been the driving force behind the success of firms, such as McDonald's and Microsoft, and executives like Sam Walton and Jack Welch. "Mastering Strategy" examines best practices and examples from these and other companies, CEOs, and academics, and details how executives can benchmark them to overcome new questions and problems in today's harder-faster-smarter world. From achieving market leadership to managing change, today's business leaders must not only stay atop the latest trends, but also understand and improve the core issues that drive their organizations. By distilling scores of resources into one powerful volume, authors Jeffrey Rigsby and Guy Greco have produced a guidebook for creating new and exciting corporate strategy. Examples include: strategies of corporations such as Nike and Proctor & Gamble, insights of CEOs from Bill Hewlett to Ray Kroc, and wisdom of thought leaders from Warren Bennis to Robert Kaplan.

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Type
BOOK
Keyword Index
Strategic planning.|Business planning.|Strategic planning - United States.|Business planning - United States.
Country of Publication
New York (State)
Number of Pages
356

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