The Secret Green Sauce - Bill Roth

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Title
The Secret Green Sauce - Best Practices Used by Actual Companies Successfully Growing Green Revenues Including "How-To" Case Studies on Pricing, Branding and Marketing to Consumers Seeking "Cost Less, Mean More" Solutions.
Author
Bill Roth
format
Paperback / softback
Publisher
Synthesis Group, Incorporated
Language
English
UK Publication Date
20091119

Dr. Letitia Wright Book Review: Roth provides ..".a different way to thinking about the green market. Need a human resources plan? He covers it. Need to engage your CFO? He covers it. Need a strategic plan? He covers that too! Roth lays it out, easy to understand and use. This book is a great start to your 'green education."

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Type
BOOK

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