In What Matters Most, Jeffrey Hollender provides a hard-nosed, pragmatic primer on how to transform any organisation into an environmentally and socially responsible enterprise, while simultaneously achieving exceptional long-term financial performance. By presenting a broad-ranging analysis of corporate social responsibility (CSR) in pioneering firms such as Ben & Jerry's, Nike, Ford, Sony and Nestl-, Hollender demonstrates that adopting a CSR framework is the most effective means of managing corporate reputation, risk and cost-control in the relentless drive for sustainable growth.'Jeffrey Hollender has been a leading pioneer in the world of environmentally proactive business for over 15 years. He has shown that doing the right thing does pay off both in terms of building a brand that generates great customer loyalty and a business that has consistently generated superior growth.'Ben Cohen, co-founder, Ben & Jerry's
Jeffrey Hollander is the founder and president of Seventh Generation, the leading marketer of environmentally friendly household products in the US, and author of the bestselling How to Make the World a Better Place: A Guide for Doing Good. Stephen Fenichell is a prolific business author with several books to his name. His articles have appeared in Men's Journal, GQ, Business 2.0 and Newsweek International.